Author social media management

Social Media That Builds a Reader Audience — Not Just Follower Counts.

Most author social media accounts post inconsistently, talk about themselves too much, and never convert followers into readers or buyers. We manage your Instagram, Facebook, TikTok, and X accounts with a content strategy built around your genre, your voice, and your reader — creating, scheduling, and posting content that grows an engaged audience who buys your books, not just likes your posts.

  • 28+ posts per month — written, designed, scheduled, and published for you
  • Content written in your voice — genre-accurate, reader-first strategy
  • Instagram, TikTok, Facebook, and X — all platforms managed from one team
  • Monthly analytics report — follower growth, engagement rate, top posts, and next steps
★★★★★4.9 / 5 from 870+ verified author reviews

Get Your Free Consultation

Share your current platforms — we'll audit your presence and recommend a strategy within 24 hours

100% confidential. NDA on request. Reply within 1 business day.

Posting without strategy is noise. Noise doesn’t sell books.

The average author social media account posts inconsistently, talks mostly about their own book, and measures success in likes rather than sales. Followers don’t equal readers. Engagement doesn’t equal buyers. What builds a book-selling social audience is consistent, genre-relevant content written for the reader — not the author — with a clear conversion path from post to purchase.

Self-managed author social media

  • Posting 1–2 times a week, then going silent for 3 weeks — algorithm punishes inconsistency
  • Every post is “buy my book” — readers unfollow promotional-only accounts
  • No content strategy — posting whatever comes to mind with no audience-building plan
  • Time spent on social eats into writing time — the wrong trade-off for most authors
  • No engagement management — comments go unanswered, community never forms
  • Platform-wrong content — Instagram text posts, Facebook Reels, no format strategy

With Hawthorne Publishers

  • 28+ posts per month, every month — consistent posting that feeds the algorithm
  • Reader-first content mix — 80% value/entertainment, 20% promotional
  • Genre content strategy — posts designed for your specific reader, not a generic audience
  • You get your writing time back — we handle content, you handle the craft
  • Community engagement managed — comments responded to, readers nurtured
  • Platform-native formats — Reels, Stories, TikToks, threads each built for their platform
620+Author accounts managed
3.4xAverage follower growth
28+Posts managed monthly
4.8Average client satisfaction

Everything in Your Social Management,
Done for You Every Month.

Social media management is not just posting — it’s strategy, content creation, design, scheduling, and community management. Here’s what we handle.

Content strategy

A monthly content calendar built around your genre, release schedule, and reader interests — with a deliberate mix of entertainment, engagement, and conversion content that grows followers who buy.

Caption copywriting

Every caption written in your voice — engaging, genre-appropriate, and built around the hook-story-call-to-action structure that earns saves, shares, and profile visits from your ideal reader.

Graphic design

Custom branded graphics for every post — quote cards, book mockups, reader polls, countdown graphics, and announcement visuals all designed to match your author brand and stop the scroll.

Scheduling & publishing

Posts scheduled and published at peak engagement times for each platform — Instagram evenings, TikTok mornings, X news cycles — so your content reaches the maximum number of eyes organically.

TikTok & Reels scripts

Short-form video scripts written for BookTok and Instagram Reels — hook, talking points, and CTA structured for 30–60 second videos that introduce your book to algorithm-driven new audiences.

Community engagement

Comment responses, reader Q&A facilitation, DM management, and community interactions handled on your behalf — building genuine relationships that turn casual followers into loyal readers.

Hashtag & SEO optimisation

Genre-specific hashtag research and in-caption keyword strategy for Instagram and TikTok — maximising discoverability so your posts reach readers searching for your genre, not just your existing followers.

Launch week amplification

Coordinated social push for book launches — countdown content, cover reveals, launch day announcements, and review-sharing content timed to drive concentrated traffic to your Amazon page.

Monthly analytics report

Clear monthly report — follower growth, engagement rate, top-performing posts, reach, profile visits, and link clicks — with specific content recommendations for the following month based on what worked.

From onboarding to your first month of posts in 7 days.

A fast, structured onboarding process so your content goes live quickly — and keeps going, every month, without you lifting a finger.

01

Author & Brand Audit

We audit your existing profiles, review your books, and map your target reader — establishing your brand voice, tone guidelines, and the content pillars that will anchor your social strategy.

02

Strategy & Calendar

Monthly content calendar built with your approval — post types, publishing frequency, platform mix, and the campaign hooks tied to your release schedule and seasonal moments.

03

Content Creation

Captions written, graphics designed, and videos scripted — all in your voice and brand style — then sent to you for approval before scheduling goes live.

04

Publish & Engage

Posts published at optimal times on every platform. Comments and DMs managed daily — keeping the conversation going and the community growing around your books.

05

Report & Refine

Monthly analytics report delivered with growth data, engagement rates, top posts, and specific content optimisation recommendations for the following month based on real performance.

Author Social Media Management
Performance proof

620+ author accounts managed. 3.4x average follower growth. Every genre.

Social media for authors is not the same as social media for brands. Readers follow authors because they feel a connection — to their voice, their world, their process. Our content strategy builds that connection through genre-smart content that makes readers want to follow you before they even read your book. The growth we generate is not vanity metric growth — it’s reader-intent growth that converts to sales.

  • 3.4x average follower growth within the first 90 days
  • 28+ posts per month — consistent, on-brand, reader-first content
  • All platforms managed by one team with one unified brand voice
  • Cancel anytime — no long-term contracts, no lock-in
Get my social audit →

Our Author Social Media Packages

Starter

Instagram and Facebook managed with consistent, on-brand posts — ideal for authors building their first social presence.

$399/ month
  • Instagram + Facebook managed
  • 16 posts per month
  • Caption copywriting included
  • Custom graphics designed
  • Monthly analytics report
  • Cancel anytime
Most Popular
Growth

Four platforms including TikTok — with Reels scripts, Stories, and community engagement management for maximum organic reach.

$699/ month
  • Everything in Starter
  • TikTok + X also managed
  • 28+ posts across all platforms
  • Reels + TikTok scripts included
  • Community engagement managed
  • Hashtag & SEO optimisation
  • Launch week amplification
Full Management

Complete social media management with a dedicated author content strategist — all platforms, full community management, and paid social integration.

$1,199/ month
  • Everything in Growth
  • Dedicated content strategist
  • 40+ posts per month
  • Paid social ad management
  • Weekly strategy calls
  • Influencer collaboration pitching

What every social media package is guaranteed.

These commitments are in place from your first month of management.

Your Voice, Always

Every caption and script written to match your author voice — not generic social media copy. We onboard your voice before writing a single word.

Approval Before Posting

You review and approve all content before anything goes live. You retain full control over what your audience sees on your platforms.

Consistent Posting

Your guaranteed post volume delivered every month — no missed weeks, no gap months, no inconsistency that kills algorithm reach and audience trust.

Genre Strategy

Your content strategy is built for your genre and your reader — not a templated author strategy that could belong to any writer in any category.

Monthly Reporting

Clear analytics report every month — follower growth, engagement rate, top posts, and what we’re doing differently next month based on the data.

Cancel Anytime

No lock-in contracts. Cancel with 30 days’ notice at any time. We earn your renewal every month with results — not with penalties for leaving.

Trusted by business leaders, entrepreneurs & executives

From first-time authors to seasoned CEOs — our clients use their books to build authority, attract clients, and leave a lasting legacy.

I've been running my consulting firm for 14 years and always knew a book would elevate my positioning. Hawthorne made it real. The ghostwriter they matched me with understood my industry from day one. The final manuscript reads exactly like me — sharp, direct, and full of the frameworks I use with clients. Closed two six-figure engagements before the official launch.

MT
Marcus T.
Mar 2026
★★★★★

I came in with a half-finished manuscript and no clear direction. The developmental editing process was transformative — they helped me restructure the entire argument without losing my voice. The book is now the anchor of my thought leadership strategy and has been picked up by three business podcasts. Worth every dollar.

SK
Sarah K.
Jan 2026
★★★★★

Hawthorne handled my business memoir from outline to Amazon launch. The project manager kept everything on schedule and the ghostwriter captured 20 years of entrepreneurial lessons in a way that is genuinely engaging. It's already ranking in two categories on KDP and my speaking inquiries have tripled since launch.

DR
Daniel R.
Feb 2026
★★★★★

As a business coach, credibility is everything. Publishing my book with Hawthorne gave me a tangible asset I can put in front of every prospective client. The team handled the cover, interior layout, ISBN, and KDP submission flawlessly. I didn't have to touch a single technical detail. Professional from start to finish.

JW
Jennifer W.
Dec 2025
★★★★★

My executive team had been suggesting I write a strategy book for years. Hawthorne turned that idea into a polished, published reality in under five months. The ghostwriter conducted thorough interviews, the editor tightened every chapter, and the cover design looked better than books I've seen from major publishers.

RA
Robert A.
Nov 2025
★★★★★

I used Hawthorne's book marketing and Amazon Ads service post-launch. The team built a proper campaign strategy, ran the ads, and optimised the metadata. Within six weeks we hit bestseller status in two categories. The visibility it created for my startup brand was unlike anything I'd achieved through traditional PR.

MC
Michael C.
Oct 2025
★★★★★
Read more

Frequently Asked Questions

Straight answers to the questions authors ask most about this service.

We manage Instagram, Facebook, X (Twitter), LinkedIn, TikTok (BookTok), and Pinterest depending on where your target readers are active. The right platform mix varies by genre — romance and fantasy perform strongly on TikTok and Instagram; business and non-fiction authors often generate better ROI on LinkedIn.

Content includes book promotion posts, author behind-the-scenes content, quote graphics pulled from your manuscript, reading life posts that attract genre readers, interactive content (polls, questions), and promotional posts for reviews, speaking appearances, and new releases.

Yes. We post directly to your connected accounts as your brand. You retain full access and ownership of your accounts at all times. We provide a content calendar 1–2 weeks in advance for your review and approval before anything goes live.

Our Standard plan includes 5 posts per week across two platforms. The Growth plan covers 10 posts across three platforms. Custom schedules are available. All plans include story/reel content in addition to feed posts.

Social media is most effective for audience building, discoverability, and keeping existing readers engaged between releases. Viral BookTok moments can drive significant short-term sales. For most authors, it works best as a long-term brand-building tool that complements ads and email marketing, rather than a primary direct-sales channel.

A 3-minute strategy call is the fastest way to find the right path. No obligation. NDA on request.

Ready to write the book you've been putting off?

Book a Free Consultation Live Chat