Author newsletter & email marketing

An Email List Is the Only Audience You Actually Own.

Social platforms change algorithms. Amazon changes search ranking. Advertising costs rise. Your email list never changes hands. We set up, design, and manage your author newsletter — from platform setup and lead magnet creation through welcome sequences and monthly broadcast campaigns — building the direct line to your readers that no algorithm, platform, or account suspension can cut.

Full newsletter setup — platform, templates, lead magnet, and welcome sequence
42% average open rate — nearly double the publishing industry average of 22%
Monthly newsletter written and sent for you — no writing the email yourself, ever
3,000+ subscribers added on average per year across managed lists

★★★★★4.9 / 5 from 870+ verified author reviews

Get Your Free Consultation

Without an email list, you don’t own your audience — you’re renting it from platforms.

Every follower you have on Instagram, Facebook, or TikTok belongs to the platform — not to you. When the algorithm changes, your reach disappears. When the platform changes its rules, your access changes. Your email list is the only marketing asset where you have a direct, unmediated relationship with your readers — and for most authors, it is the single highest-converting channel for new releases, promotions, and launch campaigns.

Authors without an email list

Algorithm drops reach overnight — previous audience unreachable
New release announced on social — 3% of followers actually see the post
Launch campaigns rely entirely on paid ads — no owned audience to seed sales
Platform account banned or suspended — reader relationship gone overnight
No data on who your readers are — platforms don’t share their user data with you
BookBub and newsletter promotions require an owned list — without one, options are limited

With Hawthorne Publishers

Your list is your asset — it lives in your account, belongs to you, always
42% open rate — email consistently outperforms social reach for authors
Launch campaigns to a warm audience — subscribers who have opted in to hear from you
Platform-independent — no algorithm, no reach throttle, no account risk
Subscriber data — you know who your readers are, what they click, what they buy
Written and sent for you every month — no blank page, no missed sends

Everything Your Author Newsletter Needs,
Built and Managed for You.

From platform setup to monthly content to list growth — here is what we build and manage on your behalf.

Platform setup & configuration

Your email platform (Mailchimp, ConvertKit, or Kit) set up from scratch — account configuration, sender authentication, deliverability settings, and subscriber segmentation structure built correctly from the start.

Lead magnet creation

A genre-relevant reader magnet designed to convert website visitors and social followers into subscribers — a free first chapter, exclusive short story, reading guide, or bonus content that your ideal reader actually wants.

Welcome sequence

A 5-email automated welcome sequence that introduces you, delivers the lead magnet, shares your story, presents your backlist, and moves new subscribers from curious to committed readers — all running automatically.

Monthly newsletter broadcast

Your monthly newsletter written in your voice and sent on schedule — updates, exclusives, reading recommendations, behind-the-scenes content, and promotional messaging blended in a reader-first ratio.

Launch email campaigns

Dedicated email sequences for new releases — pre-launch teasers, cover reveal, pre-order push, launch day announcement, review request, and post-launch reader follow-up — coordinated to drive peak sales velocity.

List growth strategy

Ongoing list growth through website opt-in optimisation, lead magnet promotion across social, reader group partnerships, and cross-promotional newsletter swaps with authors in your genre.

Deliverability management

Sender reputation monitoring, bounce management, unsubscribe compliance, and list hygiene — keeping your deliverability score high so emails land in inboxes, not spam folders.

A/B subject line testing

Subject lines tested for every broadcast — two variants sent to a small segment, the winning subject line deployed to the full list — consistently improving open rates over time.

Monthly analytics report

Clear monthly performance report — open rate, click rate, new subscribers, unsubscribes, top-clicked links, and specific recommendations for improving the following month’s campaign.

From zero to a functioning, growing email list in 7 days.

Fast setup, structured onboarding, and a list that grows every month from day one.

Platform Setup

Your email platform configured correctly — sender authentication, list structure, opt-in forms, and deliverability settings all in place before a single email is sent.

Lead Magnet

Your reader magnet created and integrated — a genre-appropriate free offer that converts website visitors and social followers into email subscribers automatically.

Welcome Sequence

5-email welcome automation written and scheduled — introducing you, delivering the magnet, showcasing your books, and converting new subscribers into engaged readers.

Monthly Broadcast

Your monthly newsletter written, designed, subject line tested, and sent — keeping subscribers warm, engaged, and primed to buy every time you release a new book.

Report & Grow

Monthly analytics report plus active list growth management — subscriber adds, open rate trends, and ongoing optimisation to grow both the size and quality of your list month over month.

Performance proof

380+ newsletters launched. 42% open rate. 3,000+ subscribers added per year.

Authors with email lists outperform those without — consistently, at every stage of their career. A list of 5,000 engaged readers converts to more launch-week sales than 50,000 social followers who never see your posts. Email subscribers have self-selected to hear from you — they open, they click, they buy. Our managed newsletters maintain open rates nearly double the industry average because we build reader relationships, not promotional calendars.

42% average open rate — industry benchmark is 22%
Full setup in 7 days — list, magnet, welcome sequence, first broadcast
Every newsletter written for you — no blank page, no missed sends
Your list, your asset — it stays with you, always

Set up my newsletter →

Our Author Newsletter Packages

Newsletter Setup

Complete list setup — platform configured, lead magnet created, welcome sequence written and live within 7 days.

$499one-time

Email platform setup & configuration
Lead magnet created
5-email welcome sequence written
Opt-in form & landing page
Deliverability setup
7-day delivery

Your List, Your Asset

Your email list is in your account, under your login, belonging to you permanently. We manage it — you own it. No lock-in, no data held hostage.

Written in Your Voice

Every newsletter written to sound like you — not like a generic author announcement. We onboard your voice before writing a single word.

Approval Before Send

Every newsletter sent to you for review and approval before it goes to your subscribers. You never lose control of what your readers receive.

7-Day Setup

Platform configured, lead magnet live, and welcome sequence active within 7 days of onboarding — your list starts growing immediately, not weeks from now.

Deliverability Protected

Sender authentication, list hygiene, and bounce management maintained — your emails land in inboxes, not spam folders, and your sender reputation stays strong.

Cancel Anytime

No long-term contracts on monthly management. Cancel with 30 days’ notice — your list, your data, and all your email assets remain yours.

Trusted by business leaders, entrepreneurs & executives

From first-time authors to seasoned CEOs — our clients use their books to build authority, attract clients, and leave a lasting legacy.

I've been running my consulting firm for 14 years and always knew a book would elevate my positioning. Hawthorne made it real. The ghostwriter they matched me with understood my industry from day one. The final manuscript reads exactly like me — sharp, direct, and full of the frameworks I use with clients. Closed two six-figure engagements before the official launch.

I came in with a half-finished manuscript and no clear direction. The developmental editing process was transformative — they helped me restructure the entire argument without losing my voice. The book is now the anchor of my thought leadership strategy and has been picked up by three business podcasts. Worth every dollar.

Hawthorne handled my business memoir from outline to Amazon launch. The project manager kept everything on schedule and the ghostwriter captured 20 years of entrepreneurial lessons in a way that is genuinely engaging. It's already ranking in two categories on KDP and my speaking inquiries have tripled since launch.

As a business coach, credibility is everything. Publishing my book with Hawthorne gave me a tangible asset I can put in front of every prospective client. The team handled the cover, interior layout, ISBN, and KDP submission flawlessly. I didn't have to touch a single technical detail. Professional from start to finish.

My executive team had been suggesting I write a strategy book for years. Hawthorne turned that idea into a polished, published reality in under five months. The ghostwriter conducted thorough interviews, the editor tightened every chapter, and the cover design looked better than books I've seen from major publishers.

I used Hawthorne's book marketing and Amazon Ads service post-launch. The team built a proper campaign strategy, ran the ads, and optimised the metadata. Within six weeks we hit bestseller status in two categories. The visibility it created for my startup brand was unlike anything I'd achieved through traditional PR.

Frequently Asked Questions

Straight answers to the questions authors ask most about this service.

An email list is the only marketing channel you fully own. Social media algorithms, Amazon rankings, and paid ad costs fluctuate. Your email list does not. Authors with engaged lists of even 1,000–5,000 subscribers can generate significant launch-day sales, sustain reviews, and sell directly — without depending on any third-party platform.

We work with Mailchimp, ConvertKit (Kit), ActiveCampaign, and Klaviyo. If you do not yet have a platform, we recommend ConvertKit for authors — its automations and subscriber tagging are well-suited to book marketing. Platform setup is included in all packages.

Effective author newsletters contain a mix of: new release and pre-order announcements, behind-the-scenes writing updates, exclusive content (deleted scenes, bonus chapters), reading recommendations, personal author stories, and occasional promotional offers. The goal is a relationship with readers, not a broadcast channel.

Monthly is the minimum to maintain list engagement. Bi-weekly is optimal for most authors. Weekly works if you have enough genuine content to share. We design a sending cadence that matches your publishing schedule and content capacity.

A welcome sequence is a series of automated emails (typically 3–5) sent to every new subscriber over their first two weeks. It introduces you, delivers the lead magnet, shares your story, and moves the reader toward a first purchase. It is the highest-converting sequence in any author's email programme because new subscribers are most engaged immediately after signing up.

An Email List Is the Only Audience You Actually Own.

Get Your Free Consultation

Without an email list, you don’t own your audience — you’re renting it from platforms.

Authors without an email list

With Hawthorne Publishers

Everything Your Author Newsletter Needs,
Built and Managed for You.

From zero to a functioning, growing email list in 7 days.

Platform Setup

Lead Magnet

Welcome Sequence

Monthly Broadcast

Report & Grow

380+ newsletters launched. 42% open rate. 3,000+ subscribers added per year.

Our Author Newsletter Packages

What every newsletter package is guaranteed.

Your List, Your Asset

Written in Your Voice

Approval Before Send

7-Day Setup

Deliverability Protected

Cancel Anytime

Trusted by business leaders, entrepreneurs & executives

Frequently Asked Questions

Ready to write the book you've been putting off?

An Email List Is the Only Audience You Actually Own.

Get Your Free Consultation

Without an email list, you don’t own your audience — you’re renting it from platforms.

Authors without an email list

With Hawthorne Publishers

Everything Your Author Newsletter Needs,Built and Managed for You.

From zero to a functioning, growing email list in 7 days.

Platform Setup

Lead Magnet

Welcome Sequence

Monthly Broadcast

Report & Grow

380+ newsletters launched. 42% open rate. 3,000+ subscribers added per year.

Our Author Newsletter Packages

What every newsletter package is guaranteed.

Your List, Your Asset

Written in Your Voice

Approval Before Send

7-Day Setup

Deliverability Protected

Cancel Anytime

Trusted by business leaders, entrepreneurs & executives

Frequently Asked Questions

Why does an author need an email list?

Which email platform do you work with?

What type of content goes in an author newsletter?

How often should I send a newsletter?

What is a welcome sequence and why does it matter?

Ready to write the book you've been putting off?

Everything Your Author Newsletter Needs,
Built and Managed for You.